Exhibitions and Events

Below is a collection of some of our most recent work in exhibitions, set and stage, product launch and roadshows.

The Range Rover Evoque Experience is a global product launch that allows Range Rover customers to get up-close and personal with the Evoque range. The Johannesburg leg of the roadshow took place from the 1st to the 12th of August …read more

Anglo American’s Local Procurement and Enterprise Development Trade Fair was held at Sandton Convention Centre in Johannesburg on 23 June 2011. Set Squared designed and constructed the layout and infrastructure for the exhibition.
On the day, delegates registered at Anglo American …read more

The Cbeebies exhibition stand at this year’s Baby Expo epitomised the channel’s offering: A fun, safe, educational space aimed at children.
A green and red archway welcomed kids onto the stand which was carpeted in soft green astroturf and full of …read more

Joburg Tourism opted for the same award winning stand design that they used at Meetings Africa for their Tourism Indaba exhibition stand.
High, visible branding in the form of bright colours, eye-catching graphics and the iconic Nelson Mandela Bridge, towering above …read more

The Southern Sun exhibition stand at Tourism Indaba this year showcased some of the group’s most beautiful hotels and offerrings. The bold black and white colour scheme, plush carpet, rich graphics and soft down lighting brought an air of classic …read more

Bright colours, large graphics and the curved, circular shape of the stand, attracted attention to and enticed traffic onto and around the stand. The choice of colours and images as well as the comfortable, relaxed seating areas portrayed a fun, adventurous …read more

Voted Africa’s Leading Car Hire Company for the fifth consecutive year, Europcar offers world-class and state-of-the-art services to business and leisure car rental customers from around the world. This was beautifully portrayed on their exhibition stand at Tourism Indaba this …read more

Joburg Tourism Exhibition Stand

High, visible branding in the form of bright colours, eye-catching graphics and the iconic Nelson Mandela bridge, towering above the exhibition stand, were used to attract attention and draw traffic.
The contrasting mix of slick, modern and warm, classical finishes encapsulated …read more

Sun International opted for a new stand design this year with strong branding, a luxurious and inviting look and feel and a relaxed and open use of lounge seating areas for consultants.
Inspired by the architecture of the five star plus …read more

Range Rover | Evoque | Road Show

As part of the South African product launch campaign of their smallest, lightest and greenest car, the Range Rover Evoque, Land Rover South Africa enlisted the services of Set Squared to design and build a road show display to house …read more

This year’s Nissan Dealer Awards Ceremony took place at the Sandton Convention Centre in Johannesburg on the 18th February.
The theme for this year was “Shift the way you move.” This was incorporated into the event with a business session that …read more

Height and clever lighting were used to attract attention and draw traffic to the Rand Merchant Bank exhibition stand. The stone wall, light effect, flooring and images, all representative of a mining cave scene, tied in with the show, Mining …read more

Nedbank Capital Lounge Set

The Nedbank Capital Lounge played host to the Business Matchmaking Programme, assisting delegates at Mining Indaba by facilitating networking with important contacts during the exhibition.
The set reflected Nedbank’s eco responsibility and green awareness through the use of minimalist structures of …read more

Huawei Exhibition Stand

The angular wall panels, curved, striped ceiling and coloured cabinets were inspired by the Huawei logo. The use of plasma screens, laptops and the large cellular phone on the stand portrayed the innovative technological approach that Huawei has taken in …read more

Alexander Forbes Exhibition Stand

A customised exhibition stand with high panels and bright colours really made Alexander Forbes stand out at this show. The laminate flooring and white, stylish stand furniture portrayed Alexander Forbes’ brand beautifully.
Free bottles of water attracted traffic to the stand …read more

Televisa, a large Mexican broadcaster appointed Set Squared to build their studio set in South Africa for the broadcasting of the 2010 FIFA Soccer World Cup. The 360’ set was divided into two function areas: a technology set with all …read more

Sun International Exhibition Stand

The structural and architectural feel coupled with the monochromatic black and white stand furniture and finishes brought a cleanness and elegance to this exhibition stand.
Bright, colourful graphic displays contrasted with and stood out from the monochromatic backdrop of the stand …read more

Eastern Cape Tourism Board Exhibition Stand

The sheer size and height of the exhibition stand made it visible from afar, attracting attention. The flat screen TVs with looping videos on the exterior of the stand were used to grab the attention of passing traffic. This traffic …read more

Southern Sun Exhibition Stand

Sheer height and size as well as the large Southern Sun banner hanging above this stand made it instantly visible from afar.
The yellow walls, soft down lighting and carpeted flooring gave this exhibition stand a warm and inviting feel, encouraging …read more