As part of the South African product launch campaign of their smallest, lightest and greenest car, the Range Rover Evoque, Land Rover South Africa enlisted the services of Set Squared to design and build a road show display to house the life-size wireframe replica of the urban vehicle.
Following the brief from Land Rover, we designed and built a secure and weatherproof display using aluminium system. Sitting on a raised and illuminated platform and accentuated by neon pink LED lighting from the display ceiling, the cerise pink wireframe conveys the key aspects of the new car: luxury, design, sustainability and technology.
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