Joburg Tourism Exhibition Stand | Meetings Africa 2011 | Johannesburg

High, visible branding in the form of bright colours, eye-catching graphics and the iconic Nelson Mandela bridge, towering above the exhibition stand, were used to attract attention and draw traffic.

The contrasting mix of slick, modern and warm, classical finishes encapsulated the serious yet fun aspects of Johannesburg. This theme was reiterated by the illuminated, horizontal graphic band that wrapped around the entire stand structure and illustrated the Stay, Work, Play theme

This exhibition stand was designed and built by Set Squared and won Best Large Stand at Meetings Africa 2011.

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Joburg_Tourism_Exhibition_Stand_set_squared

Joburg_Tourism_Exhibition_Stand_set_squared

Joburg_Tourism_Exhibition_Stand_set_squared

Joburg_Tourism_Exhibition_Stand_set_squared

Joburg_Tourism_Exhibition_Stand_set_squared

Joburg_Tourism_Exhibition_Stand_set_squared

Joburg_Tourism_Exhibition_Stand_set_squared

Joburg_Tourism_Exhibition_Stand_set_squared

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