The sheer size and height of the exhibition stand made it visible from afar, attracting attention. The flat screen TVs with looping videos on the exterior of the stand were used to grab the attention of passing traffic. This traffic was enticed onto and through the stand by the large, colourful graphics strategically placed on the interior of the stand.
The curved, circular shape of the stand, as well as the ceiling of the consultant area which was cut into a ‘rolling wave’ shape, brought the coastal element of the Province to life on the stand.
Set Squared won the EXSA custom exhibition stand of the year 2010 for this stand.
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